Objectives guide the process toward an effective end, but they don’t do much to help one get going. In fact, the weight of the objectives can crush the seeds of thought necessary to begin down an adventurous path. The creative process, like a good story, needs to start with a great leap of lightness, and that is only attainable through a suspension of disbelief.

I find the best way to gain momentum is to think of the worst possible way to tackle the project. Quality may be elusive, but stupidity is always easily accessible; absurdity is fine, maybe even desired.

The important realization to have from this fun – though fruitless – exercise is that every idea you have after these will be better. Your ideas must improve, because there is no conceivable way that you could come up with anything worse.

We must steer our ideas, but we can be less discerning than if we were starting from scratch, because progress at this point is going in any direction. Any step is guaranteed to bring you closer to the border that marks the end of bad ideas and the start of good ones. Even wandering is productive, so that is precisely what should be done.

Sterling advice from Frank Chimero, in The Shape of Design (current creative read – 10/10 would recommend).

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